Pulsar Helium is a dedicated explorer and developer of primary helium projects. They discover, assess, and develop potential locations where helium is a primary resource unassociated with the production of hydrocarbons. With the goal of providing a consistent and sustainable source of helium to the world market, they utilize technology and exploration to advance their mission. I worked directly with the marketing team at Pulsar to refine and develop their brand strategy and identity to better reflect these goals and project a more professional and consistent brand image. The result is a dynamic series of marques and brand assets centered around a neutron star. This has been paired with a freeform gradient and dynamic custom typography to communicate a sense of technology and kinetic energy. Following the rebrand, Pulsar were visually equipped to approach Envision racing and has since signed a 2-year partnership with the Formula E racing giant.