Pan y Vino is a traditional, rustic Spanish restaurant based in Logroño, La Rioja. The region’s wine is widely recognized as some of the best in Spain, to which it compliments great food and produce. This attributes to fierce competition within the province’s capital city. After 10 successful years of business, Pan y Vino decided it was time to update their branding to match the high standards of their food. It was also a great time to re-engage with existing clients whilst opening up to new ones. After some in-depth research into the business and many tasting sessions, it became clear what they wanted to achieve. The result is a contemporary, minimal identity inspired by the heritage and rustic cuisine served in the restaurant. This is accompanied by a muted colour palette, warm photography, and natural, uncoated paper stocks.