Brand development and application for the Articulation Academy English school in La Rioja, Spain. The school aims to focus on spoken language and assist students in obtaining a more practical articulation of English. Taking inspiration from the name and the visual language surrounding classic English institutions, a set of versatile crest marques were developed to suit online and offline use. The characteristics of the brand identity have been brought to life using a regal colour palette and luxury print finishes that reinforce the traditional English feel of the school and its native teachers.