Long Game Beer Co. is a new start-up brewery that focuses on creating a range of low-ABV beers. Designed for a more relaxed drinking experience, their beers are brewed for lazy summer days at the beach and BBQs in the park for when you want to drink smart, not strong. Whether it’s using British ingredients for a lower carbon footprint, recycled & recyclable paper for packaging, being 100% vegan, or partnering with 1% For The Planet, Long Game strives to offer an environmentally conscious alternative to larger-scale industrial production. Stylistically the brand reflects this low-tempo attitude by utilizing free-form organic illustrations, custom expressive typography, and an eye-catching natural colour palette. I worked alongside the founders Greg & Tom to define their brand strategy, visual identity, packaging design, and merchandise.