Maddox Agency is a full-service, experiential marketing agency. Unlike many of its competitors, Maddox prides themselves on being a small team with a more boutique feel to their services. They aim to build lasting relationships with brands through a personable team that values every detail. This idea of building connections also reflects the lasting relationships Maddox forms between brands and consumers. Visually the brand identity communicates collaboration and the sharing of information in a systematic way. The letterforms within the logotype are formed through the assembly of various geometric shapes. These letterforms deconstruct to create an expressive, building-block style repeat pattern that is playful and eye-catching.