Illustrated World Series presents a series of live, high-pressure, illustration tournaments where competitors battle head to head to create artwork inspired by recent news events. Broadcast across the globe, the IWS also serves as a media channel promoting a wide range of Illustration talent. The fist Iconography within the brand identity is inspired by these characteristics and reflects the handmade qualities of the work on display. It also plays on the success of the events themselves being a product of human participation and interaction. The iconic pen fist has a revolutionary feel and suggests combat, victory, and collaboration.