PlayStation China Hero Project is an incubation project by Sony Interactive Entertainment Shanghai that supports Chinese developers to create high-quality games to enter the Chinese and global markets. The program offers support and the global SIE expertise in consultation, technology, funding, and publishing. Whilst working at Sony Playstation as a senior designer I was appointed as the design lead to re-design the brand identity and supporting materials for the project. The design brief was to refresh the China Hero Project brand to better align with the PlayStation branding and the goals of the project. The creative concept was centered around a spaceship motif that symbolized the project’s ability to launch the potential of emerging talent into the stratosphere. The main objective of the project was to redesign the logo and redraw the spaceship, as well as create brand applications and guidelines to ensure consistency across all brand elements. In collaboration with Myoung Chung.